Marketing for the trades

Quote-ready leads for Ontario’s HVAC, roofing & plumbing pros.

You do the work. We make sure homeowners find you, trust you, and call you first — then we take the busywork off your desk so you can get back on the tools.

Trades-only focus Serving all of Ontario Month-to-month, you own everything

62%

of people search online before booking a quote

78%

of local mobile searches convert within 24 hours

86%

read reviews before choosing a local business

32%

more revenue for businesses rated 4 stars and up

What we do

Three levers. One busier calendar.

Most trades businesses do not have a marketing problem or an operations problem. They have both, and no time for either. We handle the whole stack so nothing gets half-done.

01 / Brand

Brand

First impressions decide who gets the call. We help homeowners see your business as positively as you do.

  • Websites that convert
  • Logo & brand identity
  • Truck & jobsite branding
  • Competitive research
02 / Growth

Growth

Showcasing your craftsmanship in the places homeowners are already looking — and turning that attention into booked quotes.

  • Quote-ready lead generation
  • Google & Meta advertising
  • Local search & Maps ranking
  • Review generation
03 / Operations

Operations

Time is money. We automate the mundane so your crew and your office staff stay on billable work.

  • Workflow automation
  • Process documentation
  • Dashboard reporting
  • Business strategy roadmaps

Why TOP Reno

We speak contractor, not agency.

No jargon, no 40-slide decks, no account manager who has never set foot on a jobsite.

Focused expertise

We partner exclusively with Canadian HVAC, roofing, and plumbing companies. Your competitors’ playbooks are not a mystery to us.

Industry experience

Our roots are in trades businesses. We have helped scale them, so we know what a slow February feels like and how to plan around it.

Technical fluency

We know the tools that actually run trades businesses — scheduling, CRM, dispatch, invoicing — and we make them talk to each other.

Partnership mindset

Our success is defined by your business’s success. Month-to-month terms, and you own every account we build in your name.

How it works

Four steps. No mystery.

You will always know what we are doing, why we are doing it, and what it is producing.

01

Discovery session

We dig into your service area, your margins, your best jobs, and where the leaks are.

02

Research & strategize

We size up your local competition and build a plan against the opportunities they are missing.

03

Execute on plan

We build and launch — site, campaigns, listings, automations — without adding to your workload.

04

Improve on feedback

We track what books jobs, cut what does not, and report in plain numbers every month.

Common questions

Before you call.

Do you only work with HVAC, roofing, and plumbing companies?

Those are our core trades, and it is deliberate. Working within a narrow set of trades means we already know your buying cycle, your seasonality, and what a good lead actually looks like. We do take on adjacent trades such as electrical, insulation, and general renovation when the fit is right.

How quickly will I see results?

Paid advertising can produce inbound calls within the first two weeks. Local search and Google Maps ranking typically take three to six months to compound. Websites and brand work usually launch inside four to six weeks. We set expectations for each channel during discovery so you are never guessing.

Am I locked into a long-term contract?

No. We work on month-to-month retainers after the initial engagement. If we are not earning our keep, you should be free to leave — and that keeps the pressure on us where it belongs.

Do I own my website and ad accounts?

Yes, completely. Your domain, website, Google Business Profile, and advertising accounts are created in your name and stay yours. There is no hostage-taking if the relationship ends.

What does “quote-ready lead” actually mean?

A homeowner or property manager who has a real job, is inside your service area, and is ready to have someone come out and price it. We tune targeting and forms to filter out tire-kickers and job seekers so your team spends its time quoting rather than qualifying.

Which areas of Ontario do you serve?

We work with contractors across Ontario, with dedicated support in Ottawa, Kingston, London, Kitchener–Waterloo, Barrie, Peterborough, and Cornwall. Everything we do is remote-friendly, so location is rarely a barrier. See all service areas.

Let’s talk

Ready to be the contractor they call first?

Book a free discovery call. No pitch deck, no pressure — just a straight conversation about where the opportunity is in your market.